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Compiled by the Government Communication and Information System --------------------------------------------------------------- Date: 26 Apr 2007 Title: Focus on protecting ideas on Intellectual Property Day --------------------------------------------------------------- -------------------- By Lavinia Mahlangu Pretoria - The protection of ideas, concepts and other intangibles as part of business or artistic innovation falls under the spotlight Thursday as the world marks Intellectual Property Day. Department of Trade and Industry (dti), Companies and Intellectual Property Registration Office (CIPRO) and other stakeholders are hosting the annual World Intellectual Property Day celebrations at the dti campus in Sunnyside. The World Intellectual Property Day Celebrations seek to increase public understanding of what intellectual property really is. The day will include events to demonstrate how the intellectual property system fosters not only music, arts and entertainment, but also all the products and technological innovations that help to shape our world. The theme for 2007 is "Encouraging creativity". Intellectual property can be described as any intangible asset consisting of human knowledge and ideas. Examples of this are inventions, original music, poetry, some artworks, patents, copyrights, trademarks, trade secrets (such as the recipe for a particular softdrink) and software. Most such assets cannot be recongised on a balance sheet when internally generated, since it is very difficult to objectively value intellectual property assests. Slightly different rules do however, apply to software. Intellectual property assests which are not internally generated, but rather acquired, such as buying a patent, can be included in a balance sheet. This allows a more accurate valuation for the asset by using the acquisition cost as a benchmark for value. Over 20 stakeholders in intellectual property have been invited to exhibit at the Pretoria events and share their expertise in this event. Free legal advice and general information relating to intellectual property will also be provided. Attendees to this event are assured of invaluable information and insight into intellectual property and its contribution to the intellectual property holder as an individual, as well to the country's economy as at large. - BuaNews |
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